Large vehicles tend to come with equally sizable price tags, and the BMW M5 continues to uphold that tradition in the 2026 model year. The iconic high-performance car, offered in both sedan and wagon (Touring) forms, is seeing a notable price increase as it enters its second year on the U.S. market. Specifically, the M5 Touring will now be priced at $123,900 before destination charges—a $2,400 jump compared to the previous model. This change marks a 2% increase, and interestingly, it comes without any corresponding improvements or additional features to justify the higher cost.
The M5 Touring isn’t alone in this pricing shift. The standard M5 Sedan is also getting more expensive, with its base price rising to $121,900, also before destination fees. Like the Touring, this increase is $2,400, and again, no updates or added equipment have been introduced alongside the new pricing. Whether these changes will impact customer interest remains uncertain. However, given the nature of the M5’s customer base—typically well-heeled enthusiasts—BMW likely isn’t too concerned about a drop in demand.
In fact, BMW reports that the M5 Touring is now outselling the Sedan in the U.S., a somewhat unexpected trend considering the American market’s long-standing hesitation toward wagons. This shift in consumer behavior could indicate a growing appreciation for the versatility and performance blend that the Touring variant offers. Globally, BMW has stated that demand for the new M5 is extremely strong, further suggesting that the recent price hike has not deterred buyers around the world.
Interestingly, even with the increased cost, the M5 Touring remains less expensive than its closest competitor, the Audi RS6 Avant. The RS6 starts at $126,600 in the U.S., despite not having undergone significant updates since its 2020 debut. This price positioning may give BMW a competitive edge, especially among buyers seeking the latest engineering with a slightly more palatable price tag.
More broadly, BMW is applying a general price increase of approximately 1.9% across nearly all models starting July 1st. While the company hasn’t officially linked this to external economic pressures, such as former President Trump’s tariffs, these geopolitical and financial factors are widely believed to play a role. The sharpest price hikes are seen in models like the X5 M Competition and X6 M Competition, both of which will go up by $2,500. Notably, some vehicles, including the i5, i7, iX, 2-Series Gran Coupe, M2, and Alpina XB7, are exempt from the 2026 price adjustments.