Since 2017, when the business sold 67,627 vehicles in the United States, Maxima sales have decreased annually. The next year, sales decreased to 42,337 units before tumbling to 35,076 units in 2019. The downturn has now become even more pronounced as sales have plummeted to just 16,386 units in 2021.
Nissan has confirmed that the current Maxima will cease production in the middle of 2023. Nissan has informed its staff, vendors, and dealers that production of the current-generation Maxima will cease in the middle of 2023.
Nissan is targeting electric vehicles and cutting-edge technology as part of its Ambition 2030 plan, and by 2030, 40% of all Nissan vehicle sales will be entirely electric, with more electrification planned. Nissan also revealed two brand-new, all-electric cars earlier this year at the Canton assembly plant in Mississippi.
It seems possible that the Maxima may someday make a comeback. The company said: "Stay tuned for future Nissan Maxima news as we empower trips via exciting automobiles and tech innovation," but that remains to be seen.
It is possible that Nissan is working on an electric Maxima. The 2019 IMs concept suggested the prospect of an electric, raised sports sedan that blurs the distinction between a vehicle and a crossover, but only time will tell.