A recent dealer bulletin reveals that the 2025 Nissan Ariya is now being offered with a generous $10,000 Customer Cash incentive for new buyers. This substantial discount is part of Nissan’s broader strategy to make the Ariya more accessible and appealing in the competitive electric vehicle (EV) market. The automaker isn’t stopping with just one type of incentive, either—buyers looking to finance or lease have a variety of offers to choose from, providing flexibility for a wide range of customer needs.
For those planning to finance the purchase, Nissan is offering a compelling 0% APR financing option for up to 72 months. In addition to the zero-interest loan, buyers can receive an extra $2,500 in Special APR Cash. This combination makes the deal quite attractive. For example, if a buyer chooses a model priced at $50,000, the effective cost is reduced to $47,500 when taking advantage of this financing offer. On the other hand, if the same buyer opts for the $10,000 Customer Cash and finances the remaining amount with a 7% APR over six years, the total cost of the loan would end up around $49,101. This comparison highlights that both purchase paths offer meaningful savings depending on a customer’s financial priorities and preferences.
Leasing is another attractive option, especially in select markets. According to Cars Direct, some regions are offering up to $12,500 in lease cash. In California, for instance, the 2025 Ariya can be leased for as little as $179 per month on a 36-month term. While that figure is attention-grabbing, it’s important to note that a significant $4,898 is due at signing. This upfront payment brings the effective monthly cost to approximately $318. Still, even at that rate, the Ariya proves to be a strong value, particularly when compared to the outgoing Nissan Leaf S, which has monthly lease payments around $349. Given the Ariya’s newer design, more advanced features, and greater range, it becomes an even more compelling alternative.
The 2025 Ariya did receive a small but welcome update earlier this year. In January, Nissan added a wireless phone charging pad across all trim levels, enhancing convenience for tech-savvy drivers. Apart from that, the vehicle remains largely unchanged from the previous model year. The Engage FWD and Engage e-4ORCE trims continue to use a 66 kWh battery, while higher trims such as the Evolve+ FWD, Engage+ e-4ORCE, Evolve+ e-4ORCE, and Platinum+ e-4ORCE feature the larger 91 kWh battery, offering greater range and performance capabilities.
whether customers prefer to buy, finance, or lease, Nissan’s variety of incentives for the 2025 Ariya makes it a highly competitive offering in today’s EV landscape. With improved affordability and a wide range of trims and configurations, the Ariya is positioned to attract new buyers looking for a premium yet accessible electric crossover.