GMC Hummer is Being Developed Independently, Without Benchmarking

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Benchmarking is a kind of concept that almost all the carmakers use these days. They use it against their rivals, in order to create something better and more popular. For example, when developing Mustang Shelby GT350, Ford was benchmarking the Porsche 911 GT3.

Surprisingly, the 2022 GMC Hummer EV is not going to be built with benchmarking. Its like building the model from scratch, without paying attention to the other rivals and opponents of the market.

To be honest, right now nobody can stand up against this all-electric beast Hummer is about to release. Of course, many other carmakers like Tesla, Ford and Rivian have started working on their electric trucks, but right now nobody has anything to offer as the new GMC Hummer EV’s rival.


That is the reason why Hummer has to create its new truck all by itself, without any benchmarking. As Tod Hubbar, the Hummer EV Vehicle Performance Engineer said in an interview, it is like making a car with a “clean slate”.

He also said:

Let’s just set a target, not rely on competitors, and just make the best truck we can make. And we’re going to make it super capable, have all this new tech, and we’re going to do it to the best of our ability… that’s kind of our mentality. To do the best job we can, and make it a super truck

We don’t really know how it is going to work for Hummer. Not using benchmarking might a little bit challenging for the automaker. What we know is that on paper, the new GMC Hummer EV is a great and powerful off-roader.

What do you think?