FC Barcelona Players Customized Their Cupra Formentor And Other Models

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19 FC Barcelona players, including Piqué, Sergio Busquets and Marc ter Stegen have decided to become a part of the Cupra world club. The football players have been brought together through an event at the Ciutat Esportiva Joan Gamper training center.

Piqué, Miralem Pjanic, Sergio Busquets and Marc ter Stegen are among the players who have decided to join the brand’s training center. We should also mention that Marc ter Stegen is the brand’s ambassador.

The brand showed the Cupra Formentor along with two new ones, the Cupra Ateca and Cupra Leon. The latter comes as hatchback and Sportstourer.

FC Barcelona Cupra Event 1

The interesting point was that the players were able to customize their favorite models through some digital tools provided by Cupra. Marc ter Stegen said that he is happy that he and the teammates had the chance to be a part of the event and customize their own vehicle. He already owned a Cupra Formentor and decided to renew it with a 245PS plug-in hybrid model.

Some of these footballers such as Sergio Busquets, Frenkie de Jong, Sergiño Dest or Miralem Pjanic opted for a Cupra Formentor. The model which was introduced as the team’s official vehicle was came with a range of seven engines, with two plug-in hybrid variants among them.

Some of them could also get to customize one the brand’s best-selling models, the Cupra Leon. It is the company’s first plug-in hybrid model. And last but not least, Clement Lenglet and Junior Firpo chose the brand-new Cupra Ateca, which is a high-performance vehicle.

fc barcelona cupra event 2

Antonino Labate, CUPRA Director of Strategy, Business Development and Operations says:

” CUPRA and FC Barcelona share the vision of inspiring the world from Barcelona through stimulating style and contemporary performance. Our global partnership aims to create emotional experiences for our community of fans, therefore it’s key that the players feel part of this goal and connect with the values of the brand. It was amazing to see how involved they were in this activity, which recreated the experience our customers have when visiting one of our CUPRA Garage around the world by mixing the digital experience with the human touch, thanks to the attention provided by the CUPRA Masters.”

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