When Acura unveiled the 2026 Integra, it quickly became apparent that this entry-level liftback was significantly outselling the midsize luxury sedan, the TLX. In fact, over the first half of the year, only 3,634 TLX units were sold in the United States, marking a sharp decline in interest for the sedan. This figure was so low that it barely registered on the sales radar and pointed toward an even worse performance than in 2024. To put this in perspective, Acura sold just 7,478 TLXs in the U.S. last year, which was a staggering 55.6% drop compared to previous years.
While Acura’s public relations team initially attributed the poor TLX sales to a “significant reconfiguration” at the Marysville Auto Plant, the reality seemed to be quite different. Despite claiming production disruptions, there was a substantial inventory of TLXs sitting unsold, indicating that the main issue was waning consumer demand rather than manufacturing limitations.
Now, Acura appears to be conceding defeat quietly as it recently announced that TLX production will cease later this month. The company explained that this decision will help them “better align with the evolving needs of our customers and the changing landscape of the automotive industry.” This phrasing is essentially an acknowledgment of the market shift toward crossovers and SUVs. Acura pointed out that its focus will now be on models like the new ADX and the upcoming RSX, while emphasizing that the “award-winning Integra will continue to carry on the Acura legacy of sporty, performance sedans.”
Although it is always disappointing to see another sedan leave the market, the end of the TLX was hardly unexpected. Back in 2015, Acura sold a healthy 47,080 units of the TLX, but by 2019, that number had nearly halved to 26,548. Following the COVID-19 pandemic, sales plummeted even further, illustrating the shifting preferences of car buyers.
Despite ending production quietly, Acura highlighted the historical importance of the TLX and its predecessor, the TL, noting that together they have been central to the brand’s identity for over three decades, with more than one million units sold in North America alone. However, the company conceded that sales had “been in a gradual, but steady decline as consumers increasingly turn to crossover utility vehicles.”
For those unfamiliar, the 2025 TLX model starts at $45,400 and comes equipped with a turbocharged 2.0-liter four-cylinder engine delivering 272 horsepower. For buyers seeking more performance, the TLX Type S is available at $58,050, featuring a twin-turbo 3.0-liter V6 engine that pumps out an impressive 355 horsepower and 479 Nm of torque.