For the new model year, the Toyota Crown Sport returns with a range of thoughtful updates that enhance its appeal and widen its accessibility. Often referred to as a more affordable alternative to the Ferrari Purosangue due to its sporty proportions and bold styling, the Crown Sport continues to combine flair with performance. Among the latest changes are the introduction of a new base-level trim, a commemorative special edition celebrating the Crown Series’ 70th anniversary, and several equipment revisions across the lineup.
The standout of the update is the Crown Sport 70th Edition, a celebratory model that aligns with similar anniversary versions of the Crown Sedan, Estate, and Crossover. This special edition is easily recognizable thanks to its striking bi-tone exterior finish. The roof and pillars are painted in a sleek Precious Metal hue, while buyers can choose either Precious White or Precious Black for the main body color. Completing the sporty look are matte black 21-inch alloy wheels, and for those seeking an extra visual touch, a side decal can be added as an option.
Inside, the 70th Edition boasts a luxurious Black Luster leather interior accented with copper tones. In keeping with the celebratory nature of the model, the anniversary branding is hard to miss — the 70th logo appears on multiple surfaces, including the dashboard, the shift knob, puddle lights, the key, and even the leather manual case. Mechanically, the special edition is available with two powertrain choices: a self-charging hybrid delivering 231 horsepower, or a more powerful plug-in hybrid system generating 302 horsepower. Both versions come with Toyota’s E-Four all-wheel-drive system for enhanced traction and performance.
Toyota has also broadened the Crown Sport’s reach by introducing a new entry-level trim named Sport G. This model is priced at $35,600 — a notable $4,800 less than the previous base trim, the Sport Z. While it maintains the same exterior design as its more expensive counterpart, the Sport G achieves its lower price by cutting back on several interior features. The cabin forgoes high-end conveniences such as ventilated front seats, heated rear seats, a driver monitoring camera, and some advanced driver assistance technologies. However, it still comes equipped with essentials like a 12.3-inch infotainment screen, automatic high beams, six speakers, fabric and synthetic leather upholstery, and a genuine leather steering wheel.
Other updates across the range include the option to outfit the Crown Sport RS with matte black 21-inch wheels and a black-themed interior. Additionally, Toyota has standardized its smart entry system for all variants, enhancing convenience across the board. At the top end of the lineup, the Limited-Matte Metal Edition, introduced in late 2024 and distinguished by its special matte finish, remains the most premium offering at a price point of $56,100.
These updates reflect Toyota’s ongoing effort to keep the Crown Sport competitive, stylish, and accessible to a broader audience, while still offering performance and prestige for those seeking a uniquely Japanese take on the modern SUV.