A breath-taking show for a breath-taking car. The All-electric Porsche Taycan, which is the company’s first pure electric sports car, has been revealed in Korea thanks to a jaw-dropping hologram show.
The kinetic art experts were the ones who designed this beautiful light show. The whole programs showcased the gorgeous design of Porsche Taycan 4S and highlighted the model’s state-of-the-art technology. The Taycan 4S was debuted in front of the eager journalists and VIPs, at the Porsche Taycan Arena in Garosu-gil in Seoul.
Before the actual reveal, you could see a Horse Hologram Project, showcasing hologram horses running everywhere in the city. It was like the light horses were actually running through the city, among people and cars, on the streets. The idea of horses running around goes back to “Taycan” name which means “the soul of a spirited young horse”.
The Porsche Taycan Arena is designed with universe theme and the unique shows were available at the arena until 30 November. The digital screens which displayed the performances, focused on the most important features of the all-electric Taycan.
Holger Gerrmann, CEO of Porsche Korea says,
We are very pleased to introduce the Taycan, the brand's first pure electric sports car that sets the standard for future sports cars and that marks the opening of a new era for Porsche in the Korean market. We plan to further strengthen Porsche’s electric sports car portfolio by sequentially introducing the Porsche Taycan Turbo and the Taycan Turbo S in 2021, starting with the official launch of the Taycan 4S into the new Porsche electromobility era