In 2020 the car market heavily attacked by the Covid-19 pandemic and most automakers Experienced a hard time because of a big decrease in their sales. Today Lexus announced its 2021 global sale result.
From July to December 2020 Lexus sold 718,750 units worldwide which shows a 6% decrease compared to the previous year. from January to June Lexus sold 304000 units which are 16% lower than the same time from the previous year. also from July to December Lexus could manage to sell 415000 units which were still 2% lower than 2019.
North America Lexus sold 297000 units which are 9% lower than the previous year. in Europe, Lexus sold 71000 units which still shows a 19% decrease compared to 2019. Japanese domestic Market Lexus sold 49000 units which are 21% lower than the previous year and in the Middle East it managed to sell 27000 minutes which is 18% lower than 2019. the only Market that Lexus says showed an increase in cell result in 2020 was China. Lexus sold 225000 units in China which is 11% more than the previous year.
Chief Branding Officer, Koji Sato responded to this sale statics: "I would like to express my heartfelt appreciation to each and every one of our customers around the world as well as to all of our team members involved in sales, production, and development. And to all those who are doing their best to fulfill their responsibilities while confronting various difficulties, please know that you have my deepest respect.
This year, Lexus will take a new step forward is aiming to make the diversified lifestyles of our customers more rewarding. This Spring, we will unveil our new brand vision, along with a new concept, which illustrates our intentions for the future and marking the beginning of the next generation of Lexus. Furthermore, we will launch the first model under our new vision within this year, and we will continue to introduce new models next year and beyond. From here on as well, by being considerate of our customers around the world and engaging in car-making that exceeds their expectations, we will continue to take up the challenge of delivering happiness to all people who come into contact with Lexus. I look forward to sharing more with you soon."