New Concept And New Logo For Dongfeng, New Strategy Changes The Game?

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By the new conference of Donfeng Fengxing renewal, this company unveiled not just a new concept, but also the new angle of view, which they name it as “Smart, creative space and lead forward”. The new concept is due to this motto to make the understanding much easier. Meanwhile, Dongfeng released the “Chengfeng Plan" strategy too.

The new concept is a MPV model. The look is futuristic and this I the start of a chain of changes by this company. The front view is eye catching. It’s actually a “Front Dynamic” which is one of the new items of new design strategy. Also, a T-shaped stripe make the front grill much more in picture.

In fact, this design shows how much this company is developed. Other advanced designs on this vehicle can be the, super-sized wheels, streaming media exterior mirrors, and programmable mid-net lamp belt designs. Yes! They come from tomorrow.

The new strategy, “Chenfeng Plan” is going about a new brand partly. The future Logo of this Chinese automaker is Huanshi logo. Other aspect of this new path is to unveiling new cars, mostly by MPV categories. By 2025, 9 new vehicles by this firm will be released. And later, make the TOP3 MPV an independed brand in 2025.

dongfeng mpv concept

One other big aim for this plan, is the new energy. By the electrification increasing rate, there will be from 25% to 100% growth in 3 years in multiple modes of high-efficiency hybrid, plug-in, extended range and pure electric platforms. Also, the general manager of Dongfeng Liuzhou Automobile Co., Ltd., Tang Jing, stated:

"we are confident that we will achieve the goal of annual sales of 300,000 vehicles in 2025."

What do you think?