How Was Lamborghini’s Sale Performance In 2020?

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Now that 2020 is finally over, it is time check how did each and every car manufacturer do during the year amid the cruel pandemic. The Italian company was able to deliver 7.430 vehicle globally. It faced a 9% decrease compared to 2019 due to the 70 days of production shut down last spring. You will realize that it is not much when you see the other companies’ numbers.

The market of United States was the best place for Lamborghini cars, since it received 2,224 cars. Germany stands second with 607 vehicles, mainland China, Hong Kong and Macau got 604 units, Japan got 600, the UK received 517 and Italy itself got 347 cars only.

The Urus, one of the most popular models was the most successful one as well. There were 4,391 units of the model sold worldwide. The V10 Huracan sold 2,193 cars, while the number of V12 Aventador was 846. So, it is safe to say that the super sport cars did pretty well.

Despite the pandemic, lockdowns and limits the Covid-19 brought, the company managed to ignore difficulties, overcome the challenges and introduce six new models anyway. The models included the new Huracán EVO Rear-Wheel Drive, the Huracán EVO RWD Spyder, the Sián Roadster, the Essenza SCV12, the Huracán STO and the SC20.

The company could reach other milestones such as producing 10.000 units of Urus and Aventador, as well as introducing the Ad Personam colors to Huracan and Urus models. Meanwhile, it introduced the famous Aventador S, which was designed by the Japanese designer, Yohji Yamamoto.

Lamborghini formed a partnership with the LEGO Group and created the Sian FKP 37 with more than 3600 pieces. Another important partnership was with Ducati, in order to work on Ducati Diavel 1260 Lamborghini.

2020 was tough for everyone and every company of every industry, but the beloved Lamborghini managed to get through.

What do you think?