Not long after unveiling both the range-extended and fully electric variants of the Bronco Basecamp for the Chinese market, Ford officially began taking orders for its newest off-road-focused utility vehicle. While global attention—especially in Western markets—remains fixed on the traditional Bronco family sold in North America, this China-exclusive version brings enough unique features to stand confidently on its own. As has become increasingly typical for new models developed for China, the electrified Bronco Basecamp is attractively priced when compared to Western offerings, creating the kind of value that might leave some U.S. buyers wishing they had similar choices. Despite looking something like a larger, modernized Bronco Sport, the Basecamp is not simply a reworked version of that SUV. Instead, the vehicle was designed through Ford’s partnership with Jiangling Motors Corporation (JMC), a joint venture that has become one of Ford’s most important collaborators for China-specific products.
Ford’s position in the Chinese auto market has weakened dramatically over the past ten years. The company once sold more than 1.2 million cars annually in China, but by last year that figure had plunged to under 200,000. A vehicle like the Bronco Basecamp—combining styling that feels familiar to global Ford fans with powertrains tailored to Chinese preferences—may be exactly what the company needs to regain some momentum. Ford has confirmed that prices will start at the equivalent of $32,300 and rise to roughly $39,800 for high-spec versions. Interestingly, these figures line up closely with the pricing of the American Bronco Sport, which ranges from $31,695 to $40,115 before destination charges. However, Chinese customers get notably more technology, power, and space for the money.
Unlike the U.S.-market Bronco Sport, which uses small turbocharged gasoline engines, the Basecamp is available exclusively in electrified form. The fully electric model comes equipped with a large 105.4 kWh battery and dual motors delivering a combined 445 horsepower. On a full charge, Ford estimates a driving range of up to 650 km. The range-extended version, meanwhile, pairs a 1.5-liter turbo engine with two electric motors and a 43.7 kWh battery pack. This configuration produces 416 horsepower and provides about 220 km of electric-only range. With the engine recharging the battery when needed, total range can stretch to an impressive 1,220 km under China’s CLTC testing cycle.
In terms of size, the Bronco Basecamp is closer to the full-size Bronco sold in the United States. It shares the same 2,950 mm wheelbase as the four-door Bronco and is significantly longer overall at 5,025 mm. This makes it more than eight inches longer than the American Bronco and more than two feet longer than the Bronco Sport. Its design is also packed with modern technology. A roof-mounted LiDAR unit is part of an advanced driver-assistance system supported by over 30 sensors and cameras. Inside, the Basecamp adopts a much more high-tech cabin than its American counterparts, offering a 15.6-inch central display, a fully digital instrument cluster, and even a massive 70-inch augmented-reality head-up display.
Although the Bronco Basecamp does not embody the rugged, analog spirit of the original American Bronco, its appeal is clearly aligned with what Chinese EV-focused buyers value most. Ford has confirmed that there are currently no plans to export the vehicle, and even if that were to change, it is almost certain that North America would not be on the list of target markets.