The newest generation of the Toyota RAV4 has already made its way into major global markets such as North America, Europe, and China, steadily strengthening its presence worldwide. Now, the popular SUV has officially launched in Japan, its home market, bringing with it a pair of distinctive styling packages developed in collaboration with Modellista. These optional appearance upgrades are designed to appeal to Japanese buyers who want their RAV4 to look sportier or more adventure-ready, without altering the vehicle’s mechanical foundations.
In the Japanese market, the RAV4 is offered exclusively as a self-charging hybrid, reflecting Toyota’s continued focus on electrified powertrains domestically. Buyers can choose between two trim levels: the Z, also known as Core, and the more rugged-looking Adventure, sometimes referred to as Woodland. Toyota has also confirmed that the lineup will expand in the near future, with a plug-in hybrid variant scheduled to arrive before the end of the 2026 fiscal year. Alongside it, a performance-styled GR Sport version is expected to join the range within the same timeframe. While the domestic selection may appear limited compared to overseas markets, Japanese customers benefit from access to a wide range of exclusive factory and aftermarket accessories from Toyota, Modellista, and TZ.
These accessories can be purchased individually or as part of two carefully curated packages tailored to each trim level. For the Z variant, buyers can opt for the Lifestyle Package, which emphasizes a more dynamic, urban-focused design. This package includes a Modellista bodykit featuring a front splitter, additional LED lighting elements, sculpted side skirts, a revised rear bumper extension, a grille cover, and redesigned mirror caps. Although not included in the bundle, buyers can further enhance the look with optional 20-inch Modellista alloy wheels. Inside the cabin, the Lifestyle Package adds functional touches such as an all-season sunshade, improved cargo-area storage solutions, and enhanced ambient lighting to elevate the interior atmosphere.
Those who prefer a tougher, off-road-inspired appearance can choose the Outdoor Package for the Adventure trim. This setup swaps the sporty bodykit for more rugged styling elements, including a redesigned grille insert with integrated LED lights, aluminum-style skid plates, decorative side vents, and wider overfenders that give the SUV a more planted stance. The package also includes a hood deflector and smart interior storage options aimed at active lifestyles. To complete the look, customers can select optional 18-inch alloy wheels finished in a distinctive Matte Olive color.
Looking ahead, Toyota’s upcoming RAV4 GR Sport may also be paired with GR-branded accessories, though specific details have yet to be announced. Importantly, none of these packages introduce performance or suspension upgrades. The Japanese-market RAV4 continues to rely on a 2.5-liter hybrid powertrain producing up to 237 horsepower, paired with Toyota’s E-Four electric all-wheel-drive system featuring Trail and Snow driving modes. Pricing in Japan starts at approximately $29,000 for the Adventure and $31,500 for the Z, with the Outdoor and Lifestyle packages priced at around $3,300 and $3,800 respectively.