Brabus, renowned for its aggressive transformations of Mercedes-AMG G-Class vehicles, has temporarily shifted its attention to a completely different kind of luxury machine, turning its expertise toward the Rolls-Royce Cullinan. The result is the Brabus 700, a bespoke luxury SUV that combines a reimagined exterior, an upgraded interior, and performance enhancements designed to give the stately Rolls-Royce a more dynamic and daring character.
This isn’t Brabus’ first foray with the Cullinan; the company previously modified a pre-facelift version. However, the new Brabus 700 is based on the updated Series II model, featuring a fresh, contemporary aesthetic. Rather than merely adding the typical wide fender flares or sharper side skirts, Brabus has taken a more elaborate approach. The front bumper has been redesigned with larger air intakes, custom daytime running lights (DRLs), and styling that integrates seamlessly with the OEM LED headlights. The hood has been enhanced with carbon fiber trim, further emphasizing the vehicle’s sporty undertones.
The SUV’s profile is dominated by 24-inch Brabus Monoblock M Platinum Edition wheels, which complement the vehicle’s upscale presence. The bodykit is finished in high-gloss carbon fiber, harmonizing with the Cullinan’s Cascade Gray paint, giving the SUV a striking combination of refinement and aggression. At the rear, a more pronounced spoiler and a sporty diffuser house the quad exhaust tips of the upgraded system, rounding out the vehicle’s bold exterior statement.
Under the hood, the Brabus 700 is equipped with the PowerXtra RR68-700 tuning package for the twin-turbocharged 6.75-liter V12 engine. This upgrade raises output to an impressive 690 hp and 950 Nm of torque, paired with a stainless-steel sports exhaust featuring actively controlled butterfly valves for a more commanding sound. These enhancements allow the luxurious SUV to sprint from 0-100 km/h in just 5 seconds, slightly trailing the Spofec-tuned Cullinan, which achieves the same in 4.6 seconds. The air suspension is also refined with the Brabus SpotXtra module, lowering the vehicle by 25 mm at its lowest setting without sacrificing the signature Rolls-Royce Magic Carpet ride.
Inside, the Brabus 700 elevates the Cullinan’s cabin to unparalleled luxury with the Brabus Masterpiece package. Quilted leather in a deep Verdant Shadow green, reminiscent of reptile skin, covers nearly every surface. Brabus emblems, some illuminated, are integrated throughout the cabin. Contrasting elements appear in Shadow Gray or glossy carbon fiber, while the boot contains a bespoke Weekender bag tailored to match the interior leather. The cabin combines both opulence and personalization, reflecting Brabus’ meticulous attention to detail.
The Brabus 700 is available as a fully built vehicle or as a tuning package for existing Series II Cullinan owners. For those considering purchasing the complete model, the example seen at Pebble Beach is priced at €914,787, showcasing Brabus’ ability to transform the already impressive Rolls-Royce SUV into a true statement of luxury and performance.