Xiaomi’s electric SUV, the YU7, has rapidly established itself as a strong contender in the Chinese EV market. Despite being on sale for only a few months, the YU7 has already shown impressive sales momentum, even surpassing the Tesla Model Y in domestic demand for the month of October. While Xiaomi’s EVs have yet to expand significantly beyond China, the company’s recent figures highlight just how quickly the YU7 has captured buyers’ attention. Last month, Xiaomi sold 48,654 vehicles nationwide, with 33,662 units being YU7 SUVs, comfortably outpacing the SU7 sedan. In contrast, Tesla shipped roughly 61,500 Model Ys in October, but 35,400 of these were destined for overseas markets, leaving about 26,100 units sold to Chinese consumers.
Since deliveries began in July 2025, Xiaomi is estimated to have shipped around 70,000 YU7s, demonstrating rapid adoption by buyers and signaling that the SUV resonates strongly with the domestic market. Building on this success, Xiaomi unveiled a new Customization Service at the Guangzhou Auto Show, featuring a YU7 Max in Crystal Purple to showcase the program. This initiative allows customers to personalize their vehicles in ways reminiscent of Porsche’s Paint to Sample offering, with plans to introduce over 100 new paint options over the next three years. This approach contrasts sharply with Tesla’s relatively limited color palette, which favors efficiency and higher profit margins over personalization. While the complete list of finishes has not been released, Xiaomi confirmed that special paints will start at $1,500, giving buyers the opportunity to make their SUVs stand out.
The Customization Service extends beyond paint, offering options such as different alloy wheel designs, colored Brembo brake calipers, and premium accents for those seeking a more luxurious look. Buyers can also select 24-karat gold badges, black-and-white emblems, or even gold carbon fiber trim, adding a layer of exclusivity to their vehicles.
Performance remains a key selling point for the YU7. The single-motor variant features a rear-mounted unit producing 315 hp and 528 Nm of torque, powered by a 96.3 kWh battery pack. For those desiring additional performance, Xiaomi also offers dual-motor versions with 489 hp and 681 hp, respectively. The company has hinted at an even more powerful version of the YU7, although details remain scarce, and it is unclear whether it will match the high-performance levels of the SU7 Ultra.
Overall, the rapid adoption of the YU7 in China, coupled with Xiaomi’s innovative customization program and competitive performance options, underscores the brand’s growing influence in the domestic EV landscape and sets the stage for potential future expansion into international markets.