Kia has introduced a significant price reduction on the newly launched Tasman ute, taking up to $6971 off the cost only three months after the model first entered showrooms. The move appears to be a response to sales that have fallen well short of expectations, reaching less than half of what the company had hoped for during this early stage. One of the key versions affected by this promotional pricing is the popular Tasman X-Line. This variant is now advertised at $67,990 drive-away in every state and territory except Western Australia, where it is priced at $68,990 drive-away. Previously, the X-Line had been priced at $70,990 drive-away nationwide and $71,990 drive-away in WA.
This special offer is available until October 31, 2025, or until current supplies run out. As part of the deal, customers will receive a complimentary 'Sports Pack', which includes a soft tonneau cover, a shorter sports bar, tubular side steps, and metallic paint. These accessories would usually add around $3971 to the total cost if purchased separately, meaning the combined savings nearly reach the $7000 mark. Earlier in the model’s rollout, Kia had also been advertising a finance offer specific to the Tasman; however, this option no longer appears on the company’s official website.
The Tasman’s early sales figures indicate a slower-than-anticipated start. Since the first customer handover in late June 2025, only 2499 units have been delivered in total, with 2262 of those sold in the most recent three-month period. Kia Australia has been aiming high with its goals for the Tasman, planning to deliver 10,000 units by the end of this year and 20,000 units in 2026. Achieving the 2025 target would require monthly sales of roughly 2500 vehicles from now until the end of the year, essentially matching the model’s entire sales volume so far in just one month and repeating that pace consistently.
Meanwhile, its key competitors continue to post strong numbers. Over the same recent three-month period, Toyota sold 14,546 HiLux models, Ford delivered 13,739 Rangers, Isuzu recorded 6654 D-Max sales, Mitsubishi moved 4797 Tritons, and even the value-focused GWM Cannon managed 2690 units, outperforming the Tasman.
Part of Kia’s strategy relies on expanding the Tasman lineup in showrooms. The dual-cab pick-up arrived first in late June, followed by the dual-cab chassis a few weeks later. The single-cab chassis is expected shortly and may play a crucial role in increasing sales, particularly because fleet buyers often prioritise lower-cost work-focused models rather than the high-spec variants preferred by private consumers. Kia reported around 2500 pre-orders before launch, with early demand favouring the X-Line and X-Pro trims. It is typical for top-end variants to attract buyers initially before sales patterns shift toward more affordable configurations over time.